Incentivizing ranchers to adopt regenerative practices that create healthier soil, a process that offers the capacity to store 25% of all US CO₂ emissions each year.

Grassroots Carbon partners corporate carbon buyers looking to reduce their carbon footprint with landowners who are engaged in regenerative practices in a win-win for buyers, landowners, and the environment. Over 40% of US land area is devoted to grazing animals. With hundreds of millions of acres of degraded grasslands, we’re sitting on top of a massive carbon storage solution with the capacity to store over 1 billion tons of CO2 every year. By mimicking the way bison graze on an open prairie, land managers can restore the native ecosystem on their land, stimulating the increased growth of native prairie grasses. The key to unlocking this carbon storage solution is bringing these prairie grasses back to health. These deep-rooted plants capture and store atmospheric CO2 and transfer it deep into the soil, where it remains so long as it is not tilled. Natural photosynthesis pulls carbon out of the atmosphere and into healthy soil. The healthier the soil, the more carbon that can be stored.

Grassroots Carbon offers the most rigorous, measurement-based certified soil carbon storage credits on the market: BCarbon credits. All BCarbon credits are backed by real measurements taken according to international standards and certified by an independent third party. No hypothetical baselines or what-ifs.